Globalization, Technological Advances and Activities of Marketing Companies in Nigeria

The paper investigated the influence of globalization and technological advances on the marketing activities of marketing companies in Nigeria. 127 managers of registered marketing companies in cross River State were surveyed. The area of study was Cross River State of Nigeria. Structured questionnaire was used for data collection. Four research questions were formulated for the study. Findings revealed that globalization and technological advances had positively influenced the activities of marketing companies in Cross River State. these include; access to information, collaboration and contact among marketers and consumers throughout the whole world. The paper recommended among others that marketing companies should improve on their research functions for current marketing information such as the utilization of integrated marketing communications tools for their marketing activities.