SUSTAINABILITY OF TRADITIONAL TRENDS ON MODERN APPAREL

“Traditional trends plays very important role in modern apparel.” In India clothing varies, depending on the different ethnicity, geography, climate and traditions of the people of different region. The success of the fashion trend depends upon the way the society interprets the fashion trend and how they Judges it. Sustainability extends one of the major provocations faced by modern society. Sustainability in Textile and Apparel industry has three features Social, Economic and Environmental. Globalization has had a positive impact on textile exports of India. Countries producing and exporting textiles have grown investment in spinning and weaving industries. Even though Developing countries have comparative cost advantage in domestic and international market still they are enact structural changes to meet the needs of the global rigid buyer. Indian Government has changed its aim of incipient export growth to increasing productivity. The impact is measured by the barometer of social acceptance which in turn is driven by the several motivational forces that underline the people's values and behavioral characteristics.