Services Marketing is Different
Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.2, No. 6)Publication Date: 2018-12-30
Authors : Mohammed Lutfi Ashour;
Page : 122127-127
Keywords : Jordan; Tech-Based Services; Telecommunication Services; Services Marketing;
Abstract
This study is a systematic reviews research planned to achieve an in-depth understanding for the basic concept of service marketing. The world economy nowadays is increasingly characterized as a service economy. Developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy. Particularly, in Jordan, telecommunications service provision in Jordan is considered a key component in the servicesoriented economy (Central Bank of Jordan, 2017) which employs more than two-thirds of the country's labor force. Hence, this research represents a contribution for service marketing literature by highlighting the challenges that may face marketers within tech-based services marketing.
Other Latest Articles
- Study of Leukopenia as haematological parameter, to find it’s diagnostic rationale in dengue patients
- Review on Market Chain Analysis of Wheat in Ethiopia
- The Relationship between Macroeconomic Variables and Share Prices: A Case of Nairobi Securities Exchange
- Recent trends in histopathological spectrum of malignancies among females in western Maharashtra
- The Effect of Mergers and Acquisition on a Firm’s Competitive Advantage: A Case of Hewlett-Packard East Africa
Last modified: 2019-09-03 21:19:06