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Services Marketing is Different

Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.2, No. 6)

Publication Date:

Authors : ;

Page : 122127-127

Keywords : Jordan; Tech-Based Services; Telecommunication Services; Services Marketing;

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Abstract

This study is a systematic reviews research planned to achieve an in-depth understanding for the basic concept of service marketing. The world economy nowadays is increasingly characterized as a service economy. Developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy. Particularly, in Jordan, telecommunications service provision in Jordan is considered a key component in the servicesoriented economy (Central Bank of Jordan, 2017) which employs more than two-thirds of the country's labor force. Hence, this research represents a contribution for service marketing literature by highlighting the challenges that may face marketers within tech-based services marketing.

Last modified: 2019-09-03 21:19:06