Effect of Delivery Service on University Student’s Satisfaction & Reorder Intention on Chinese Restaurants in Korea
Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.3, No. 2)Publication Date: 2019-04-30
Authors : Maidul Islam Shabnam A. Sheikh;
Page : 14-19-19
Keywords : Delivery Service; Purchase intention; reorder; Korea; China; restaurant;
Abstract
This research paper examines customer intention to reorder in respect to delivery service and product satisfaction. Our research model includes delivery service, satisfaction and reorder intention. Satisfaction in this research model work as mediating variable. A survey method was adopted to collect data, collected data were analysis using SPSS to see the correlation between variables. A significant relationship was found between delivery service and reorder intention as well as moderating role was also note with satisfaction and reorder intention.
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Last modified: 2019-09-03 21:42:15