CULTURE INFLUENCE ON SUSTAINABLE DEVELOPMENT IN SWAZILAND (S. AFRICA), EFFECTS ON WOMEN IN SMALL BUSINESS

World developments require democratic systems of governance that encourages effective integration of every member of society in their special, economic, political and cultural spheres of life. Women in Swaziland, in their endeavours to engage in the opportunities of the Small and Medium Enterprise (SMME) sector, are constrained by deeply ingrained stereotypes and attitudes towards women in society. Marginalisation persists despite recent improvements in the legal status of women. The study focuses on the role of women in small business development in Swaziland, highlights the nature of constraints that persist, and analyses existing gaps that warrant support. This requires affirmative action to change long ingrained stereotypes and attitudes. It is envisaged that in the long run, Swaziland will reap benefits by promoting meaningful and sustainable development hence, minimising poverty and dependency on men who are often not dependable.