THE MAIN NOTIONS, PRINCIPLES, AND PROCEDURES OF STRATEGIC QUALITY MANAGEMENT OF SMALL BUSINESS IN THE SYSTEM OF DIGITAL ECONOMY IN VIEW OF RISKS OF DRIFT: A COGNITIVE APPROACH

The articles studies the main notions, principles, and procedures of strategic quality management of small business in the system of digital economy in view of risks of drift from the position of the cognitive approach; directions of strategic quality management of small business are given, which allow creating a mechanism of timely classification of risks, for the purpose of forming the algorithm of leveling the strategic drift; the developed procedures of strategic quality management of small business for adaptation in the system of making of managerial decisions are presented. Negative barriers of development of small business in digital economy, which form in the conditions of weak information capacity that hinders identification of substantial changes in external environment are determined. Rejection of very important information that goes along the routes of information and digital communications due to organizational, political, and cultural motives put small business into strategic drift, causing bankruptcy.