DIFFERENTIATION OF MAIN ELECTRONIC BUSINESS COMPONENTS

The article is dedicated to features of the electronic business definition. Any types of interactions between electronic market subjects with modern information technologies usage form a multicomponent concept of “electronic business”. The main purpose of this interaction is to generate revenue through the digital capabilities of the network. Electronic business should be considered as an entrepreneurial activity using modern information and communication technologies for profit. The multicomponent concept of “electronic business” consists of electronic commerce (direct sale of goods, services, information through the Internet); electronic financial services (electronic banking, electronic trading, electronic insurance); electronic marketing (involving consumers in the purchase of goods and services through Internet-technologies, product promotion on the Internet); creation and functioning of virtual enterprises (formed on the basis of cooperation of geographically separated workers using information and communication technologies for carrying out operational activities). The distribution of such a complex direction of modern companies activity as electronic business into separate components will allow to make more effective management decisions, to formulate strategic priorities and to increase profitability of separate elements (each of which requires a special approach to management). It should be noted that there is no universal algorithm for effective development of the electronic business components and management decisions in this area should be made on the basis of introducing possible alternatives with the corresponding risks. Critical rethinking by modern companies employees is extremely important in order to enter the electronic market and it radically changes the format of their work due to the use of network interaction. 17A clear distinction between the main components of electronic business provides the basis for more in-depth studies of the interaction processes between electronic market participants in order to increase their efficiency and find new opportunities for meeting social needs and achieving profitability with modern information and communication technologies application.