MANAGING THE FINANCES OF WHOLESALE AND RETAIL TRADING ENTERPRISES

The article deals with the main features and trends of financial management development of wholesale and retail trade enterprises. The comparative dynamics of wholesale trade and retail trade in Ukraine and factors that adversely affect the development of enterprises are analyzed. The main stimulating and restraining factors influencing the development of the wholesale and retail market are investigated. Presenting the direct dependence of trade turnover on such macro indicator as GDP and using its projected values by the World Bank for the further years, the authors give the forecast for 2019-2020, and point out a small but positive increase in the turnover of wholesale and retail trading enterprises in Ukraine.