Social Capitalization of the Users of Facebook

New media emergence created a new theoretical framework to the sociological concepts. The new world of information created a space to understand the basic concepts with different prospects. Digitalization of content switched the mass media theories to the online environment and this shift opened up the way to encounter the existing theories. This study is constructed on the conceptual framework of ‘Social Capital', which was recently studied in an offline context. Social networks crafted ‘Social Capitalization' within the online users after the advent of Facebook, Twitter etc. and tremendous opportunities to explore social relationship building.