Franchising as a special form of business organization in Ukraine

The article analyzes the franchise market of Ukraine in the current economic conditions. The development prospects are determined and the ways of increasing the efficiency of franchising relations in Ukraine are pro-posed. The main problems of the functioning of franchis-ing relations in the context of the modern development of the domestic economy are highlighted and a number of measures to solve them are proposed. It has been proven that stimulating franchising by the state will provide an opportunity to create new jobs, assist in the development of new ideas, technologies and methods for running small businesses, effective government influence on the devel-opment of various types of activities in general, as well as help attract significant foreign and domestic investment in development of the national economy.