Media Ecology: The Coincidence of Events and Comparison of Information

The paper explores the factors that influence and contribute toward the cyclic mode of information. It looks at how information undergoes mutations over time and space and how these mutations play an important role in making the whole process of information cyclic. Information gets recycled countless times in the course of history; I also consider information to have periodicity and value attached. Like the various environments that surround the earth that are essential in maintaining balance, today media environment has become essential for human survival. The paper explains how information moves in a cyclic process making certain events possible again; it also explains how information is exchanged between the two environments (earth and Infosphere). There is an infosphere that facilitates the exchange of information 24x7. Human lives revolve and also depend on this manmade sphere called infosphere; the information generated per day is incalculable, one may wonder what is this “information” all about, who is producing it, and where is it going? Infosphere has the answers for all these questions.