Halal Food Diplomacy in Japan and South Korea S

This research discusses the comparison of food diplomacy halal strategy conducted by Japan and South Korea. Japan and South Korea were selected in this study as both countries in the last five years showed increased activity in promoting their halal products. This research focuses on answering the question of how to compare the halal strategy food diplomacy Japan and South Korea? This research is a qualitative study with data gathered through interviews and observations of documents and sources of Internet both primary and secondary data. Data in analysis with content analysis techniques. To discuss the results of the study, researchers used two concepts of public diplomacy and gastro diplomacy or food diplomacy.