Virtual “milagritos” and e-rejía: appropriation of ex-votes in the context of the Internet

In my text, I focus on the contemporary appropriation of the religious retablo, also called exvoto, in the context of virtual environments on the Internet. What kind of implications does the use of symbols and images associated with some religious lineages in cyberspace have for the religious phenomenon? To answer this question, my work addresses, first, the notion of the religious retablo and exvoto, considering the Mexican context, and, secondly, from a virtual ethnography strategy, I analyze the appropriation of altarpieces on virtual platforms, concluding with a discussion on the concept of e-rejía.