The Mediating Effect of Liberalization between Organization Structure in Strategy Implementation and Performance of Airline Industry in Kenya

This study aimed at establishing determinants of strategy implementation on the organization performance of airlines industry in Kenya moderated by liberalization policy. The study intended to establish the extent to which organization structure determine performance of kenya airline industry. Systematic random sampling was used to select the managers who participated in this study who formed the unit of observation. In each airline selected, a selfadministered questionnaire was then used to collect data from 200 respondents who were managers of the airlines. Data was analyzed and presented through descriptive statistics that is; mean scores, variances, standard deviation probit regression and inferential statistics namely; correlation and regression results were used to present the data, while bivariate correlations and regression results were also used to test the hypotheses. The study established that be concluded that the relationship between organization structure and strategy implementation and is negatively effective in the airlines industry