Campaigns Through New Media (Internet) as Part of Political Marketing Communication

Abstract-New media (internet) are considered to be able to create an image of the politician, this effort is carried out to open more effective communication with the public. The nature of the internet that prioritizes speed and openness in the dissemination of information is felt capable of creating an effective campaign atmosphere. The use of new media (internet) as a media for political marketing activities cannot be fully relied upon as the main tool in conducting campaigns. Its advantages can be utilized by designing the right political message according to the character of the media and the segmentation of the audience. With the development of technology, it has resulted in the emergence of a network society that is active in a free, open, unlimited, and digital-based space. This is what causes the internet to be one of the new media campaigns in the political space. Keywords: Campaign, New Media (Internet), Political Marketing Communication