Personal Marketing in the Exercise of the Profession Lawyers in Cacoal City, Rondônia/ Brazil

The current Brazilian labor market has become very competitive, leading professionals to develop actions and behaviors that strengthen a positive and competent image on their part, thus transforming names into brands known and respected by society. This paper studies the influence of personal marketing in the practice of lawyers in the municipality of Cacoal, Rondônia. The data result from descriptive research that took both qualitative and quantitative approaches to itsbibliographic research and deductive method. A questionnaire with multiple choice closed questions was distributed via e-mailwith the aid of the Google Forms electronic tool. It was found that lawyers consider marketing as of fundamental importance for career leverage, showing that reputation and interpersonal relationships are considered primary adjuncts to the practice of law, although law professionals were observed to use personal marketing sparingly.