BIG DATA AND OPEN DATA IN PUBLIC ENTERPRISES AS AN INITIAL STEP OF DIGITIZATION

The Big Data expansion is emerging alongside the development of information technology. Increasing the number of processes drastically increases the number of data. Data are in various forms from paper, audio, geological, digital and other forms. At the same time, computers are becoming increasingly accessible in all spheres of life. Computers take over the role of Big Data management, manipulating them, switching from one location to another and processing them. New technologies are being developed with the aim of managing data in order to improve business reporting, analysis and identifying opportunities to improve business. Therefore, digitization becomes an imperative in the data management strategy.