ANALYSIS OF THE SERBIA'S INNOVATION PROFILE

The paper highlights the importance of strengthening the country's innovative potential due to it's economic prosperity. Also the paper points out to the importance of application an appropriate metrics for assessing the effectiveness of the national innovation systems and innovation policies. In addition, the Serbia's innovation profile was presented, through the analysis of innovation potential indicators as the factors that affect how new products, services and processes are generated, developed and implemented. Based on this analysis, proposals have been put forward for strengthening the innovation potential of Serbia and creating conditions in which organizations across the country can successfully innovate.