Methodological Approach to Assessing Prospects for Strategic Transformation of Retailers
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.204, No. 3)Publication Date: 2019-06-11
Authors : M. Chorna; R. Buhrimenko; A. Zonwire;
Page : 51-56
Keywords : ;
Abstract
The article presents a methodological approach to assessing prospects for strategic transformation of retailers by creating free competition for fundamentally new markets, which are – the blue oceans. The approach was developed in agreement with the principles of the matrix method using modern attributes-indicators of the specific character of the activities of retailers, namely the volume of the non-food group of goods and the share of the Internet network in the structure of the retailers' turnover.
Other Latest Articles
- New Quality of the Accounting Chamber of Ukraine: Development Strategy
- Using System Dynamics in Macroeconomics
- Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market
- Diagnostics of Insider Risks and Threats in Personnel Security Management of the Enterprise
- Quantitative Methods of Estimation of the Degree of Company's Transnationality
Last modified: 2019-10-23 03:26:23