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Methodological Approach to Assessing Prospects for Strategic Transformation of Retailers

Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.204, No. 3)

Publication Date:

Authors : ; ; ;

Page : 51-56

Keywords : ;

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Abstract

The article presents a methodological approach to assessing prospects for strategic transformation of retailers by creating free competition for fundamentally new markets, which are – the blue oceans. The approach was developed in agreement with the principles of the matrix method using modern attributes-indicators of the specific character of the activities of retailers, namely the volume of the non-food group of goods and the share of the Internet network in the structure of the retailers' turnover.

Last modified: 2019-10-23 03:26:23