The Leadership Communication Style on Political Parties in the Digital Era

This studyis entitled the leadership communication style on political parties. This study aims to find out andanalyzehow the leadership communication style participate in the politicial world, especiallyPartai Amanat Nasional. It is expected that it can give a contribution in the form of input to the activity of political communication. In addition, this study is expected to describe the various findings that explain what communication activites are recommendedand not recommended. Thus,this study can help the political practitioners in conducting the evaluation of their political communication activities. The concepts used as the basis for this research were the concepts of political communication, political participation, and leadership of Phenomenal figures with the case study of Haji Lulung, AL. SH, MH. The method used in this study was descriptive, in which the researcher described how the leadership communication style in politics is. Several things that would be explored include how the communication patterns are developed by cadres of leaders and volunteers in gaining public support, communication strategies, political messages conveyed to the public, as well as patterns and forms of leadership communication in the political scene.