ECONOMIC CONTENT OF INNOVATIONS AND THE PRINCIPLES OF THEIR IMPLEMENTATION IN AGRICULTURAL ENTERPRISES

Subject of research is the economic content of innovation in agriculture. Purpose of the study is to consider the economic essence of innovation, outline the problems of the development of innovative activities of agricultural enterprises. Methods of research. The article uses a set of scientific methods of scientific research. The following research methods were used to write the article: logical generalization - to assess trends in the formation of the economic content of innovations in agricultural enterprises, as well as in the formation of a mechanism for managing the innovative process of an agricultural enterprise; dialectical and historical - in the study of scientific approaches to the formation of the economic content of innovations of the subject of economic activity, the generalization of foreign experience in securing business and the identification of conceptual approaches to taking into account the impact of threats on the innovative activities of the agricultural enterprise. Results of research. Challenges of modern times exert pressure on agriculture: population growth, the effects of climate change, the need to reduce greenhouse gas emissions in agriculture, economic development and the growing instability associated with land, water and energy shortages. This scenario enhances the critical role of innovation to make agriculture a more competitive and sustainable industry. The article reveals the economic content of innovations as a category of economy and features of the functioning of innovations in agricultural enterprises of Ukraine, as well as the author's definition of the term "innovation". The main features of the innovation process are considered. Application of results. The results of this study can be applied in the practice of financial and economic activity of agricultural enterprises. Conclusions. Our analysis of professional literary sources and the scientific generalization of the existing views on the disclosure of the economic content of the term "innovation" have allowed us to state that, first, there is no conventional interpretation that would cover its most significant qualitative characteristics, and secondly, the main discussions of this issues focus mainly on three conceptual directions. Determining the specific features of bringing innovation to the consumer, it is customary to talk about innovation activity or innovation process as a process of transforming knowledge into innovation, passing the following stages: "science - technology - production - consumption". So the basic condition for the effective functioning of agricultural production is the expanded reproduction that occurs in the interaction of economic and natural-biological processes. Therefore, in the management of innovations need to take into account the requirements not only economic laws, but also the laws of nature: equivalence, indispensability and a combination of life factors, laws of minimum, optimum and maximum.