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CULTURAL ROLE AND TRANSFORMATIONS OF THE FOLKLORE RIDDLE IN THE INFORMATION SOCIETY
Journal: GISAP: Culturology, Sports and Art History (Vol.1, No. 1)Publication Date: 2013-09-01
Authors : Tatyana Lugovaya;
Page : 52-54
Keywords : riddle; advertising; teaser; sacrality; post-folklore; information society; mass culture;
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Abstract
The article is devoted to the description of the transformation of a riddle as a folklore genre and a cultural text in conditions of the information society. The author substantiates an idea that the folklore riddle is one of methods of making socially meaningful objects and phenomena sacred (this is often used in advertising).
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Last modified: 2014-08-28 20:20:07