Assessment of Website Quality based on Appearance

Information is being presented these days in terms of text, data, images, video, and audio, graphics, and animations on websites. Information disseminated through web sites that are either dynamic or static. Quality of the WEB site is, however, a big question. Users are quite concerned about the quality of the WEB site. Too many operations, if needed, are undertaken for want of quality visualization of the content such as images, then the users lose interest in looking at that kind of content. WEB sites are presenting the content by integrating text and data with multimedia objects. Quality visualization in terms of the look and feel of the websites would be the real issue. The number of operations that the user is expected to carry should be minimum. Quality presentation of look and feel is most important for making available web sites to customer satisfaction. Assessment of quality of look and feel is needed to project the extent to which the users will be satisfied with a web site that hosts different types of objects. In this paper, a comprehensive method that computes the quality of look and feels considering all types of objects presented to the users presented. The method applied on live websites and all the weak areas of the website where quality improvement is required explored and presented.