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Author's conception of the integrated educational discipline ?Ad Graphic Design? in the modernization process of higher education

Journal: Scientific review, Науковий огляд, Научное обозрение (Vol.6, No. 5)

Publication Date:

Authors : ;

Page : 86-96

Keywords : Ad Graphic Design; conceptual approaches; theoretical and methodological foundations; integrated educational discipline; basic components of the professionalism.;

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The article deals with the author`s conceptual approaches to the forming of an actual educational discipline ?Ad Graphic Design? as integration of graphic design, advertising and marketing. Basic components of the professionalism of a designer in advertising have been selected taking into account the requirements of modern market: graphic design-foundation, sociological and marketing components. The author pays attention to the problems of professional terminology, and particularly, the examples of the superficial or inexact concepts using in design activity are resulted.

Last modified: 2014-08-29 20:44:42