Significance of Big Data and Analytics of Student Success in Higher Education

The driving forces for using Big data and analytics of student success in Higher Education is the need to improve the retention rate among college students. This paper shows the significance of Big data Analytics in Higher Education. In the last few Years Big Data Applications has become increasingly important. Current challenges facing the higher education sector include a rapidly changing and evolving environment, which necessitates the development of new ways of thinking. This research paper evaluates how big data analytics can be used an efficient way for performance evaluation in education sector. The number of students enrolling for advanced studies are registering for various courses is increasing day by day globally. Big Data refers to the large volume of the data as well as the technology and tools used to processes and analyze data into usable information. This Paper addresses the retention rate issue, provides a history of big data, examines the analytic methodologies, and provides a short case study of the Student Success of any University.