CREATIVE ENTREPRENEURSHIP IN UKRAINE IN THE CONDITIONS OF THE NEW GLOBAL DEVELOPMENT PARADIGM

The essence and role of the creative economy in the conditions of new global development paradigm have been examined by the author. The author's attention has been focused on the development of creative entrepreneurship as a promising economic phenomenon and some of its negative aspects. The place of Ukraine in the ranking of countries according to the Global Creativity Index and the Global Innovation Index has been analyzed. The problems that hinder the activation of the creative sector in the Ukrainian economy and the steps that need to be taken to create favorable conditions for its development have been outlined.