Challenges of Sports Shoe Brand Preference (Syndrome) in Delhi-National Capital Region of India

The objectives of this study are to understand and identify the brand name, mind makeup and influence level on the sports shoe customers in Delhi, national capital region of India. 100 respondents were involved for the blind brand experiment. The respondents who had earlier filled the questionnaire were studied further, by asking them to pick out their preferred brand sports shoe from a basket of collection of unbranded (i.e., brand concealed) shoes. 96 respondents had the brand preference syndrome and only 4 respondents were decisively able to pick out the right sports shoe brands. Hence, it is proven that the brand name has the mind makeup impact on customers during purchase.