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ONLINE REPUTATION MANAGEMENT SYSTEMS FOR HEALTHCARE ORGANIZATIONS

Journal: IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET (Vol.15, No. 1)

Publication Date:

Authors : ; ;

Page : 1-14

Keywords : Information Asymmetries; Online Reputation Management; Social Media; Online Visibility; Decision Making;

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Abstract

Digital content is a key to decision-making for patients. Through a Web analysis and interviews, the study follows an exploratory analysis based on the 13 general hospitals in Milan (Italy). The analysis aims to develop a deeper understanding of how hospitals manage their online reputation, if and to what extent it is related to their visibility within the Web, and the role that social media play in defining Online Reputation in the healthcare sector.

Last modified: 2019-12-13 21:42:22