THE REFLECTION OF SENIORS’ NEEDS IN THE BUSINESS MODEL FOR THEIR OCCUPATIONAL ACTIVATION VIA THE SERVICE E-MARKETPLACE PLATFORM IN POLAND

The authors address the issues of activating elderly people and improving their quality of life in the context of the possibility of increasing their effectiveness through the use of modern ICT solutions. The concept of the service e-marketplace platform for occupational activation of elderly people is presented and set in the context of Polish market conditions. Those entry data were gathered using three research methods: the extensive literature study, in-depth direct interviews and the survey dedicated to elderly people in Poland. On that basis the business model for implementation of such a platform for Polish market is proposed, what constitutes the main aim of the paper. The model includes the values provided to its users, the planned ways of achieving them, key market stakeholders and financial aspects following the Business Model Canvas methodology. Finally, the applicability of the business model in the light of the identified users' needs has been proven by collating the model details with the particular needs. The results of the research could be a guide for institutional stakeholders of the market on their way to reach their strategic goals in the area of activation of elderly users.