The Current State and Prospects of the Grain Market in the Kemerovo Region

Introduction. Kuzbass is a large territorial complex with highly-developed industries. However, the local agriculture is also quite intensive. The research objective was to summarize the results various studies of the current state of the grain market in the Kemerovo region and identify areas of its development. Implementation of the grain complex development strategy with marketing elements will strengthen the position of the Kemerovo region on the international market of grain and products of its processing. Study objects and methods. The research was based on a systematic approach to the study of the regional grain market and employed abstract-logical, statistical-economic, and graphical research methods. Results and discussion. The article focuses on the current state of Kemerovo grain market and identifies development prospects and sale opportunities. In recent years, the volume of wheat and rye yield has significantly increased, as well as the canola acreage. The main consumer of grain crops grown in the Kemerovo region is the region itself. Nevertheless, the region is gradually becoming a grain exporter. The authors identified factors that affect the enterprises specializing in the production and sale of grain. The region has a good base for the development of agriculture in general and grain crops in particular. Unfortunately, the current problems in cultivation technologies, price fluctuations, insufficient state support, and poor marketing hinder the development of the industry. The authors proposed several directions of grain market development proceeding from possibilities of producers and change in the structure of production sales taking into account foreign trade risks. Conclusion. Marketing and realization of grain production in the Kemerovo region should be based on a well-planned development strategy of improving the competitive positions of the region and the development of a large production and technological complex.