Prospects for the development of tourist business in Ukraine

The urgency of analysing the tourism business in our country as a key element of the service system is due to the fact that it can help to form a positive image of the territory or its image, brand, the degree of development of infrastructure transport, services, the availability of recreational resources, the ecological component of the territory, as well as its overall investment attractiveness. The overall state of the economic development of the infrastructure of tourism services is more influencing the formation of a positive image of the territory. Our country may be more interesting than the countries of beach holidays, which are focused on tourism as one of the main sources of budget revenues, such as Tunisia, Egypt, Turkey, Cyprus and Dominican Republic. Without income, which gives a developed economy, it is impossible to achieve mass tourism, and, consequently, there is no subject of management. In contrast to the tourist places of a wide profile, visits to tourist places of a narrow profile are an end in themselves. This includes areas with various tourist attractions, which ultimately attracts tourists to a particular region. Analysis of the prospects for the development of tourism services in Ukraine allows us to represent the tourist region as a kind of system, a set of interconnected elements: the economy, the demand of the tourist market, infrastructure, the development of society, natural objects, tourist attractiveness, developed industry, politics. The aim of research is to study the state of the tourist business in Ukraine, identifying problems and prospects for the development of tourism services in our country. Methodology: during the study, an analysis of the state of the tourist business in Ukraine was conducted. The economic growth of tourist facilities, tourist regions, and the development of industries, coexist or depend on the tourist business depends on the path that the development of the tourist services industry will take today. The scientific importance of the work lies in the fact that on the basis of the conducted research it is possible to improve innovative projects for the development of the tourist business. The value of the research is that it is increasingly necessary to attract youth start-ups, which should be created for a long time and with great potential in the tourism market. Professionals from various industries should be involved (IT technology, travel business, marketing, system and risk management ...)