BRAND AWARENESS AND PREFERENCE TOWARDS QUALCOMM SNAPDRAGON IN MOBILE AMONG CONSUMERS

Consumers' conscience is satisfied according to their needs and desires, so they choose the product from which they get maximum value and satisfaction. For any business Marketing plays a vital part and advertising being the most important part of marketing. The researchers focused on brand awareness of the American semiconductor and telecommunications equipment company Qualcomm Snapdragon, which designs processors and wireless telecommunications. As a part of this research process, the researchers focuses not only on brand awareness and preference towards Qualcomm Snapdragon(QS) and also consumers awareness of Qualcomm Snapdragon products, who are their major competitors and how this company can exhibits its USP in the competitive Indian economy. This survey was also conducted to understand the factors influencing the consumers to choose Snapdragon product on their mobile phone, their satisfaction level and to address the gap between consumers need versus their level ofsatisfaction. This survey was done through a primary data collection with a deep research of the customer profile and various others factors taking into consideration. Chi Square analysis is done based on responses from 190 respondents out of 220 sample chosen for the study. After thorough analysis some recommendation were offered which would help to know about Brand Awareness and Preference of Qualcomm Snapdragon towards consumers and finally a brief conclusion of the study is drawn