EFFECT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER RELATIONSHIP MANAGEMENT OF AMAZON IN BANGALORE

Electronic commerce or ecommerce is a term for any type of business, or profitable transaction, that includes the transmission of information transversely the Internet. It covers a range of unlike types of businesses, from consumer-based retail sites, through sale or music sites, to business connections trading goods and services among companies. It is currently one of the most significant aspects of the Internet to develop. Ecommerce allows customers to electronically exchange goods and services with no barricades of time or distance. Electronic commerce has prolonged rapidly over the past five years and is forecast to continue at this rate, or even hasten. In the near future the limitations between "conventional" and "electronic" commerce will become gradually blurred as more and more businesses move The analysis and advice presented in this is based on the data collected from the study conducted in Bangalore with a sample size of 100 which includes 63 male respondents and 37 female respondents within the age group of 18 to 40 years and above. All the data was represented in the form of tables and charts (pie charts). Correlation analysis has been used to examine the hypothesis and the findings of the survey by using MS-Excel. During the study it was found that Artificial Intelligence has a major role to play in managing the customer relationship of e-commerce giant like Amazon and people are now getting familiar about the benefits that Artificial Intelligence brings and how it totally enhances their user experience.