ATTITUDE OF THE INVESTORS ON INVESTMENT IN COLATERAL SECURITIES OF CEMENT INDUSTRIES

Investment is the economic decision of committing a set of fixed monetary resources with the expectation of receiving a stream of returns over a reasonable long period of time in the future. Since the decision to invest in securities is revocable, investment ends are momentary and investment environment is fluctuating, the reliable bases for reasoned expectation become more and more ambiguous as one envisages of the distant future. Investment is concerned with the purchase and sale of financial assets and an attempt of the investor to make logical decisions about the various alternatives in order to earn suitable return. The present study aimed to know the attitude of the investors in securities of cement industries in major cities of Tamil Nadu