MARKET ANALYSIS OF FINANCIAL INSTITUTIONS AND ENTREPRENEURSHIP IN INDIA

The purpose of this research is to investigate early-stage ease/difficulties faced by Start-Ups /MSME in India. The research is based in Bengaluru, Karnataka, India, five major banks located in the city were approached. The amount of support offered by banks to open a business bank account was investigated through interaction with representatives. It was found that banks offered several services at low charges and minimum requirements to ease the burden on new businesses. However, financial institutions do not offer early-stage funding, this made the new businesses struggle to gain initial working capital.