TECHNOLOGY ACCEPTANCE MODEL IN SHIP NAVIGATION OF YOGYAKARTA’S TRADITIONAL FISHERMEN

This research tries to explore the characteristics of fishermen related to the model of technology usage and technology acceptance. The acceptance model developed here is a traditional fisherman ship navigation technology model. The benefits of this study are for a basis in the design and manufacture of appropriate communication technology (TTG) products that will be utilized in order to increase the catches of traditional fishermen. By using this technology, fishermen can find out the fish area and cover further range which then affects the results of caught fish. This research was conducted in Depok Beach, Bantul, Yogyakarta, with traditional fisherman respondents who also members of the Mina Bahari Fishermen Cooperative. The number of respondents was 31 traditional fishermen. The survey method is used as data collection technique. Data analysis was done using SmartPLS. The research findings show that the model of receiving ship navigation technology in traditional fishermen includes: ease of use affects their interest in the technology continuity; ease of use affects the sense of innovation; interest in continuing to use influences innovative feelings; and an assessment of the benefits affecting technology acceptance; and the discomfort factor influences the insecurity factor