A STUDY ON EFFECT OF DEMOGRAPHICAL FACTORS ON AWARENESS OF BANKING SERVICES

A survey research is conducted among the consumers who reside in Nizamabad district to know the level of awareness on banking services and to identify the demographical barriers which restricts it. The study shows that all consumers are aware about banking services provided by their bank, but only 24% of the consumers are very fairly aware of the services. This study revealed that the demographical factors age, education and occupation affects the awareness of banking services and not effected by other demographical factors like income, gender and caste