Private Investment and Business Opportunities in Ethiopia: A Case Study of Mettu Town in Ethiopia

Investment has a very crucial role from the point of view of national economy. For any country, investment, as well as business ethics, is necessarily to create a good business environment. The rate of growth of the economy and employment is directly related to the level of investment and business ethics. This study mainly concerns about the contribution of private domestic investment towards multidimensional business opportunities including employment creation in Mettu Town of Ethiopia. Its main objective is to assess the contribution of private domestic investment towards employment creation in Mettu town. The research is conducted by using both primary and secondary data. Primary data are collected through interview and questionnaire and secondary data are gathered from published and unpublished materials. The researcher used purposive and systematic random sample techniques as a major advantage of easy administer relatively convenient and less time-consuming. The researcher collected data from 51 investors from a total of 106 investors in the service, industrial and agricultural sectors to assess the contribution of private domestic investments towards employment creation in Mettu town. The method of analysis is the descriptive analysis which includes statistical tools such as table and percentage with interpretation in order to achieve the objective of the study. The results from the descriptive analysis of private domestic investment towards business opportunities and employment creation are found significant despite different challenges of investment such as high-interest rate, lack of capital, high taxation, poor infrastructure, etc. Thus, to achieve private domestic investment the measures include government motivation, good investment policymakers who take a remarkable decision in order to facilitate the growth of investment which results in increasing the participation of private investors.