EFFECT OF DIGITAL LITERACY ON INFORMATION SEEKING BEHAVIOUR AMONG MANAGERS OF TELECOMMUNICATION COMPANIES IN SAUDI ARABIA

This paper highlights the effect of Digital literacy on digital information seeking behaviour and use among managers of telecommunication companies in Saudi Arabia. The study adopts a quantitative research approach. The researcher uses information from the survey to generalise findings from a sample to a population. A sample size of 500 was anticipated from the total population of approximately 850 managers from the four telecommunication companies. For the primary data collection in this study, a survey questionnaire was employed. The findings indicate a positive effect of digital literacy. The emergence of digital information disseminations in a digital knowledgebased system yielded improved skills and capabilities for both individuals and organisations in information use. The use of a single-informant method, a crosssectional research design and a focus on four telecommunication companies in Saudi Arabia are the constraints of this study