THE EFFECTS OF JOB CHARACTERISTICS ON WORK ENGAGEMENT IN THE RETAIL SECTOR JHARKHAND, INDIA

Employees play a key role in the success of any organization. They help achieve organizational objectives. Several studies indicate those employees who are highly engaged can help the organization respond to changes in the environment, competition and change in the workforce. The extent to which an employee believes in the mission and purpose of an organization and demonstrates commitment through their own action and attitude towards their employer is the commitment of employees. The present study investigates the relationship between job characteristic as antecedent of work engagement in the retail sectors. A sample of 71 employees from different retail sector was selected randomly. Around 100 questionnaires were distributed and only 71 questionnaires were properly filled. The standard scale of measures was used i.e. Job Diagnostics Survey (JC) and Utrecht Work Engagement Scales (UWES) was used. The Linear regression analysis revealed that job characteristics significantly affecting the work engagement. The analyses predict that Task significance is highly significant and have a positive relationship between work engagements. Skill variety, Task Identity, Autonomy has also positive relationship but feedback has no significant relationship