STEVE JOBS – INNOVATION MANTRA – FIRST INNINGS

Apple was started in the bedroom of Steve' house and ended as being the most valuable company in the world. Innovation is the first reason for Apple's phenomenal success. Apple thought differently than others. Steve made Apple “Think Different.” He questioned every set practice which was there in the business and found that most of the things were done because that everybody thought it was the only way to do it and didn't care to find out why it was done. During his college days, Steve got attracted towards Eastern spirituality. He became follower of Zen Buddhism. He became intense follower of it and it became a deep part of his personality. His whole approach to start, minimalist, aesthetics, intense focus can be credited to it. Buddhism's emphasis on intuition had a deep influence on Steve