EMPIRICAL STUDY ON ADOPTION OF GREEN SUPPLY CHAIN PRACTICES IN INDIA INDUSTRIES AND ORGANISATION

Companies worldwide are trying to implement green supply chain management practices at various levels of their supply chains. “The word green is fast catching among companies and success today is being evaluated on this vibrant word green.” The success of any industry depends largely upon its supply chain management (SCM). Hence Industries/Corporate have started focusing on greening all the phases of their supply chain (Vijayvargy and Agarwal, 2014). Min & Galle (2001) found that green supply chains are lean supply chains with minimal or zero waste. In recent times, SCM is focusing in two important aspects; one its impact on natural environment and second on the generation of environment performance changes. This process is triggered by multiple factors such as increasing awareness about environmental deterioration, increasing legislations and pressures from the government to comply with regulatory requirements, etc. GSCM is a good way to balance the environment, profitability and social benefits (Carter and Narasimhan, 2000; Govindan et al., 2013). GSCM, which has already been mature in some European, Japanese, Chinese and American countries, is still a new concept in India. The objective of study is to analyse the current adoption level of green practices by industries in their processes and to assess their impact on organizational performance such as environmental, financial and operational performance in developing countries. The research shows that there is significant positive relationship between Green Supply Chain Management (GSCM) practices and organizational performances which induces the study to develop GSCM practices model for Indian industry. The research is conducted by a conceptual model for GSCM practices which includes internal environmental management, green designing, green purchasing, customer cooperation for environmental and investment recovery.