Affecting Factors in Urban Historical Sites Tourism Case Study: Tabriz Metropolis Historic Market

Today tourism is as the most extensive industry service in the world, and has special position in the economic, cultural, social and political realm. Historical attractions include the historic and cultural places that are important in terms of cultural heritage, and therefore they are very attractive and interesting for tourists. The historically and architecturally importance of Tabriz Marke in the world and national level, and in addition, the commercial aspect of it for the people of Tabriz metropolitan and other cities in the area, is the enough reasons to attract local and foreign tourists to this historic place. These reasons and investigation the tourism potential and limitations of this ancient place form the basis of this research.The research method in this study is descriptive – analytical. Data collected have been conducted through surveys of documents and libraries and also field studies have been done.And according to the obtained data by using SWOT technique strengths and weaknesses and the opportunities and threats in Tabriz historic market has been discussed and assessed. Tabriz old market due to the global reputation, and also because of the local value, has the potential to attract tourists from all over the world. Although, due to internal weaknesses and threats from outside the market, could not be so successful. At this stage, according to the tables of strengths and weaknesses and the opportunities and threats, final strategy to strengthen internal strengths and for reduce or eliminate tourism weaknesses including and also to strengthen opportunities strategies and also for reducing the threats; strategies is provided. According to findings, considering the Tabriz historic Market by having an ancient history and by having international reputation and also with trans-regional function and many other strengths and opportunities, Requires attention by people and the authorities in order to reduce and eliminate weaknesses and threats to this valuable  historical place. In this respect, considering the guidelines that presented in this study could be a step towards promoting and attracting tourism in the historic market in the city of Tabriz.