TOURİST’S SATİSFACTİON WİTH CULTURAL AND HERİTAGE ATTRACTİONS İN TAAL, BATANGAS

This study was conducted with the main objective of determining the level of satisfaction of tourists with cultural and heritage attractions in Taal, Batangas. The study covered the profile variables of respondents with regards to their age, sex, and civil status and their travel behavior variables with regards to purpose of travel, sources of information, number of visits, and length of stay. The study used the descriptive method to determine the neccessary information regarding with their levels of satisfaction while the validated questionnaire represented as the main data gathering instrument. For the interpretation of data, the researchers used frequency, percentage, weighted mean, verbal interpretation and one way anova. A total of 389 tourists in Taal, Batangas were chosen as respondents of the study. The researchers conclude that tourists tend to travel for leisure by knowing the place through word of mouth and there are more first-time tourists who visited Taal for day tour. The Escuela Pia, Basilica of St. Martin De Tours and Our Lady of Caysasay Shrineare the tourist attractionswith extremely satisfactory by the tourists in Taal while the Casa real and San Lorenzo Ruiz Steps are slightly satisfied. The researchers also conclude that there is no significant difference between the levels of satisfaction of the respondents when grouped according to their profile variables. The researchers suggest that the local government and residents may continue giving assistance by way of financial support in tourism infrastracture. They should be part of planning and organizing their town for the continous development without destroying the resources instead preserving its culture and heritage. The Municipality of Province of Batangas as well as the owner of private attractions should further develop their tourist attractions by providing best services, amenities at an affordable price so that they encouraged more tourists and meet their satisfaction.