A Brief Study on Usability Principles of Mobile Commerce

The widespread use of mobile commerce is no longer a fiction. The future is for mobile technology and mobile commerce. These emerging technologies are getting wide acceptance throughout the world. Mobile commerce getting fast popularity since it allows the freedom of movement and ease of access virtually from anywhere. The future of mobile commerce heavily depends upon how easy and how friendly is this service to use. An effective user friendly interface design plays central role in the success of mobile commerce. Therefore, the main purpose of my research is to evaluate the usability principles of mobile commerce. In this research paper firstly I discussed about the M-Commerce in detail. Definitions of Mobile Commerce given by various authors are explained in brief. In problem discussion various barriers to M-Commerce are identified such as security, tangibility and physical experience. After this, usability of M-Commerce is explained as one of the biggest challenging issue in the adoption of M-Commerce. Essential factors of the M-Commerce acceptance are also outlined. After this a model of attributes of system acceptability is described. In last research questions are defined with the suitable answers. After research it can be concluded that if mobile usability could be improved above "satisfactory" level, it will have direct and positive impact of m-commerce usage and increase in m-commerce business volume.