QUALITY OF DIGITAL PRODUCT: THEORY AND PRACTICE

The purpose of the research is to develop the scientific and theoretical basis for measuring the quality of various digital products, determining this quality in modern Russia, and compiling recommendations for their management in the interests of their increase. The author performs differentiation of quality of various digital products and evaluation of the current quality of digital products in Russia and develops recommendations for increasing the quality of digital products in Russia. The author also develops the scientific and methodological approach to measuring the quality of digital product. Difference between the characteristics of quality for digital products of various types is substantiated, and the scientific and theoretical basis for measuring this quality is formed. By the example of the digital economy of modern Russia it is shown that quality of digital products of various types is too differentiated and differs from quality of a generalized digital product. The algorithm of managing the quality of digital products is developed, which allows optimizing spending of managerial resources and taking into account the specifics of digital products of all types.