THE PROBLEM OF ALCOHOL CONSUMPTION IN LVIV IN THE SOCIOLOGICAL DIMENSION (BY THE MATERIALS OF THE EMPIRICAL RESEARCH)

Introduction. The article was written on the basis of a sociological study of alcohol consumption conducted in the spring of 2019 in Lviv. Purpose. The purpose of the article is to provide an overview of the conducted research, focusing mainly on patterns of alcohol consumption and awareness of harm from the residents of Lviv region. Design/Methodology Approach. A quantitative representative sociological survey with a multi-stage proportional stratification sample and a quota at the last stage. The sample size is 1200 people; Lviv - 400 people, Lviv region - 800 people. The study was conducted according to the methodology and using the toolkit of European questionnaires adapted to the Ukrainian conditions, implemented in 2016-2017. (RARHA 2017). Results. This research has demonstrated the scale of the problems related to alcohol in Lviv. The results obtained indicate the prevalence of the so-called incidental model of alcohol consumption, which at low frequency of drinking implies a high level of its single consumption. Alcoholic beverages are predominant in the structure of alcohol consumption. Mainly alcohol is consumed in a home atmosphere, less commonly consumed in public places. Limitations and strengths of the study. A limitation and a strength of this study is its focus on only one region of Ukraine - the Lviv region. Practical/Social Value. The practical value of this research is to create a general panorama of the alcohol situation in the region and promoting the formation of an adequate anti-alcohol strategy for Lviv. Originality/Conclusions. Reserves have been identified in prevention work, namely a reserve for anti-alcohol activity in communities, for its implementation by public organizations within the framework of integrated social services for the community