A Review of Data Mining as a Tool for Organization’s Growth and Productivity?

The way at which organizations collect and use data, especially for decision making, is growing at a phenomenal rate. There is therefore the need to properly analyse these data into more sophisticated information so that it can be of great value. Data Mining, also referred to as Knowledge Discovery, uses different techniques to analyse data from different forms or patterns and summarize it into valuable information; so as to increase competitiveness, efficiency and market value of private and public organizations. Organization Growth is a necessity to meet the demands of an increasingly dynamic and complex environment. Knowledge discovery and evidence-informed decision making are instrumental in organizational growth. This paper studies the impact of implementing data mining as a strategic tool for organization’s growth and productivity. Areas of successful Data mining application were also introduced. Finally, issues that inhibit effective implementation of data mining in an organization were discussed.