Brief analysis of new media and ideological and political education for college students

With the development of information technology, new media platforms are ubiquitous in people's daily life, providing effective channels for the dissemination of information. New media is widely popular in the current network as a new communication carrier appears in the public view. Even though the Internet brings more convenience to people, it does not exclude that the Internet also makes some negative energy penetrate into the hearts of netizens, leading to the distortion of their values. Faced with this situation, colleges and universities should carry out healthy ideological and political education for students, so as to make Chinese students better aware of their social responsibilities and form a sound personality. Based on the current development trend of new media, this paper discusses the optimization strategy of ideological and political education for college students, so as to better provide correct value orientation for students.