Challenges encountered by women Entrepreneurs in managing Food Businesses

The primary purpose of this study is to identify the challenges of women entrepreneurs in running a food business. The researchers used a questionnaire checklist for collecting the data. It consisted of different variables such as the nature of the business, marketing knowledge, capital of the business and challenges encountered which are all related to running a business. The findings revealed that most of the respondents were engaged in eatery business, they have their own business stall and their start-up capital was low. Moreover, the respondents' used their own ideas to conceptualize the business. They utilized a distribution channel that is product direct to the consumer (end-user).To promote their product they prefer personal selling. Lack of resources was the most difficult challengethat the women entrepreneurs have encountered in starting a business.